A full year of The New Y
I know I promised
a while ago that I wouldn't be posting further sightings of the
snowclone The New Y. But now Randall Szott at Leisure Arts has
offered me a
summarizing a whole year's sightings:
The project documents every instance of the phrase "is the new"
encountered from various sources in 2005. It is intended to map the
iterations of a peculiarly common marketing and literary device.
Here's a copy for you to look at right here on Language Log:
It's fascinating as an art object as well as a presentation of large amounts of information. And the centrality of black
is very clear.
Since I'm already posting, I might as well include the latest sightings
at Language Log Plaza:
- On New Year's Eve Eve Eve, Chris Worth wrote to quote a friend who
asked: "Didn't you know? New Year's Eve Eve is the new New Year's
Then the Zippy cartoon of
1/6/07 had this exchange:
Zippy: Yes. Adam Sandler is th'
Jerry Lewis of our time -- a true auteur!
Griffy: Don't hold your breath.
Zippy: Will Nancy Pelosi listen to Adam Sandler's plan for withdrawal
from Iraq? Or are we all doomed?
Griffy: You're wrong. Donald Rumsfeld is th' new Jerry Lewis.
On 1/9/07, Jason Grafmiller noticed, as he was driving down the
freeway, a sign for a hardware store that declared: "Grass is the new
concrete." He and I found this one mildly puzzling.
Then on the front page of the New
York Times of 1/15/07, Louise Story reported in "Anywhere the
Eye Can See, It's Now Likely to See an Ad":
"We never know where the consumer is
going to be at any point point in time, so we have to find a way to be
everywhere," said Linda Kaplan Thaler, chief executive at the Kaplan
Thaler Group, a New York ad agency. "Ubiquity is the new
Another one that takes a moment to piece out.
[Addendum 1/19/07: Ben Zimmer relays a report from Bob Yates on a recent article
in Salon Magazine, which begins with a great wave of The New Y: "Now that ugly is the new pretty, white is the new black, and black is the new pink, back fat is the new six-pack, crotch shot is the new boob flash, Eastwood is the new Spielberg, babies are the new handbag dogs, handbag dogs are the new shelter dogs, and George Clooney is the new George Clooney, I guess it's about time that midseason became the new fall season."]
zwicky at-sign csli period stanford period edu
Posted by Arnold Zwicky at January 18, 2007 06:18 PM