April 30, 2004

We produce and dispose of inner GOODLE.

So says the English intro at the L&J Corporation's web site. The description explains that the company has "realized Korean traditional heating system Ondol into the product inner GOODLE by succeeding merits and supplementing problems within its system", and that "although it is regarded as the best heating system which has excellent functions and needful merits in it, panel heating system with Ondol has not been sufficiently studied in comparison with research accomplishment in other systems".

Their page on the science of Goodle boasts nine sub-topics: "37.5 C Goodle, Health Goodle, Fast Goodle, Economical Goodle, Strong Goodle, No-defects Goodle, Clean Goodle and Cyber Goodle." I think that these are all aspects of the One True Goodle, rather than different Goodles, but I'm not sure, because after a few minutes of poking around on L&J's site, I'm ashamed to say that I haven't been able to figure out exactly what Goodle is. For once, looking Goodle up on Google left me none the wiser.

[via James Lileks, who mentions finding it by mistyping Google]

Posted by Mark Liberman at April 30, 2004 08:06 PM