April 27, 2007

The Problem With Today's Youth

People are always going on about the problem with today's youth. The headline this morning in our local newspaper is "Bad Behaviour up in Schools". A hint is to be found in the same newspaper, which contains an advertising supplement from Canadian Tire, an institution which here in Canada may well rank above the Queen in public esteem. In 2006 it ranked first in reputation among Canadian companies (report.) On the front page is an advertisement for a mountain bike. The model? "The Hooligan". What a great message for the kids. Next I suppose we'll have "The Vandal", "The Looter", and "The Rapist". What planet do marketing people come from?

Posted by Bill Poser at April 27, 2007 11:09 AM